Monthly Archive for December, 2009

How to revive a moribund auto brand

Jeep,  languishing as a four-wheel-drive vehicle, may have a future as a four-wheel-drive musical instrument:

Freakiest commercial of the year

So crowned by Ad Week, and it truly is. This U.K. spot is not for the faint of heart, honest. If there’s a takeaway, other than nausea: a pharmaceutical company, in this case, Pfizer,  will stop at nothing to scare the stuffing out of us.

Small-production wineries: radioactive?

This Times story on the current wine-buying zeitgeist is interesting enough, but what caught my eye were the two customers in the photo accompanying the piece.

Buffed and un-polished

kurt-cobain-converse-slam-4For reasons not entirely understood — folks are goofing off this week,  too much time on their hands? — there has been an ongoing burst  of unexpected (but appreciated) Tweeters who have stepped forward to follow Shoptimism  this week. One of them,  TheShoeBuff, is connected to a blog devoted to men’s shoes, sneakers mostly. Checking out TheShoeBuff’s blog,  I ran across the following nifty item, “The History of Sneakers in 1500 Words.” Interesting chronology, distinguished by a refreshing disregard for actual dates. A nice touch — true passion is, or should be, timeless:

“Rubber-soled shoes (plimsolls) are manufactured. Goodyear launches Keds. Converse revolutionizes basketball. ‘Sneakers’ is coined because the soles are quiet. Converse releases the All Star. All Star’s give way to Chuck Taylors. Adidas produces its first tennis shoe. Converse releases the Jack Purcell. Puma is founded. Phil Knight and Bill Bowerman launch Blue Ribbon Sports. Vans Launches. BRS becomes Nike. Puma develops Velcro. The Nike Swoosh trademark is purchased for $35. Nike introduces Air technology. Nike releases the Air Force One. Michael Jordan endorses Nike. Nike releases the Air Jordan. NBA fines Jordan for violating uniform rules with vibrant sneakers. Spike Lee directs and stars in Mars Blockmon commercial. Run-DMC releases “My Adidas”. Reebok introduces the Pump. Nike introduces the Air Max. Bill Bowerman dies. Nelly releases “Air Force Ones”. Bobbito authors “Where’d You Get Those?”. Nike acquires Converse. Converse re-issues the Chuck and the Jack Purcell. Sneaker Freaker and Sole Collector launch. SneakerPimps begins touring the world. Jordan celebrates its 20th anniversary. Adidas acquires Reebok. Just for Kicks DVD released.”

Continuing this series of useless…

…end-of-the-year Sell Side news, Panasonic is releasing an iPhone app that’ll show you how you look in a beard of your own devising.

The end of the empire (contd.)

The Daily Telegraph reports that nine out of every ten pints drawn in U.K. pubs fall short of a pint.

In defense of holiday spending

Much has been made recently about the wastefulness of seasonal gift-giving. Understandable. But a Harvard professor offers  a thoughtful rebuttal. Money quote: “To make any sense of holiday gift-giving, we must move away from a thinking of the items as mere transfers of wealth or property. That isn’t their point.”

The rise and rise of “Fast Fashion”

uniqloSo, who would you rather be over the next decade? (a) Ralph Lauren; (b) Giorgio Armani; (c)Donna Karan; or (d)  Zara, H&M, or Uniqlo [pick one]. The answer is obvious: (d).  This, from a report in Women’s Wear Daily: “Despite surviving the economic downturn better than luxury brands, fast-fashion retailers aren’t resting on their laurels. As customers’ spending patterns become unpredictable despite the receding recession, fast-fashion giants are turning to concepts that until now had been untapped or were considered marginal to their main businesses….Fast Retailing’s flagship chain Uniqlo — with the stated goal of becoming the world’s largest fashion retailer by 2020 — is both shifting upscale with its premium Jil Sander-designed collection, +J, and expanding into thrifty apparel retailing with the low-cost g.u. chain in Japan. H&M has expanded its successful one-off designer collaborations beyond apparel, with a footwear collection by red-carpet shoemaker Jimmy Choo and a lingerie collaboration with Parisian designer Sonia Rykiel. And Inditex is finally catching up with competitors by bringing its main label, Zara, online for the first time.  The decision to make Zara, which accounted for 64.2 percent of Inditex’ sales in the first half, available online has been praised as a logical step for the Spanish company, given the rising competition from pure-play European clothing e-tailers like Asos as well as the growing online operations of rivals such as H&M and New Look…. ‘Customers are shopping around more and looking for bargains before making a purchase, but they still expect style as well as value for money when buying fashion,’ said Alyson Walsh, fashion and retail lecturer at the University for the Creative Arts in the U.K.”

The ongoing suckiness of AT&T

att-sucksIt’ll be really interesting to see how the current iPhone-AT&T relationship plays out. As those Verizon commercials make painfully clear, consumer unease with the AT&T network is reaching the point of cacophony. Dropped calls and inability to access data are seriously poisoning the enthusiasm and good will iPhone users have bestowed on their smart phones. Today, Michael Wolff offers a rant that few of us (especially those who spend any time in New York City) will disagree with.

Knowing it when you see it

There are methodical shoppers, then there is Lidia Pringle, who has now looked at 298 houses in Marin County without buying one, a woman who’s never met a listing she didn’t like.