Up in the Air: business suits versus bathing suits

Published
by
Lee Eisenberg
on February 3, 2010
in Updates
.

You know the outlook for business travel is bleak when a chain such as Sheraton is rolling out a marketing plan (plus hotel renovations) aimed at attracting leisure-time travelers, not just ashen-faced road warriors.

1 Response to “Up in the Air: business suits versus bathing suits”

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  1. 1 Yale Hollander
    February 6, 2010 at 1:38 pm

    I suppose it will also help Sheraton’s ability to upsell its concierge-level a/k/a business class rooms to those strictly-business travelers who want to make sure their quarters are sufficiently distanced from the party people.

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