Google, which rakes in billions of dollars of advertising without buying hardly any advertising of its own, ran a Super Bowl spot today. Said CEO Eric Schmidt: “If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love”. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.” One can only guess at the real motive. In any event, in case you missed it: