October 26, 2009: “The American Shopper: Down But Not Out”
“From bestselling author Lee Eisenberg comes a look at Americans’ love affair with shopping…. He spent the past several years researching the retail world, interviewing shoppers and industry experts, and in Shoptimism, he takes readers on an entertaining and thought-provoking tour of the world of malls, megastores, and online shopping.”
“An engaging read and … a solid choice for those interested in consumer or marketing studies.”
October 25, 2009: “Why Shopping is Good Again”
“…one big box store of a book, packaged in Mr. Eisenberg’s genial prose.”
” [An] exploration of the machinery of consumerism [providing] new insights into Americans’ relationship with consumption.”
“[Eisenberg] left no cash wrap uncovered, interviewing market researchers, demographers, behavioral economists and neuroeconomists, who use brain scans to determine what sets consumers’ hearts aflutter.”
“Lee Eisenberg …can see through marketing campaigns, advertisements, and all the subtle nuances behind a store’s attempt to make you spend your money.”
“[Shoptimism] is not only an examination of our current consumer culture, but a look at the American history of shopping…. It is a candid and sober book, but not at all depressing or admonishing. It is engaging, fun, and as its title suggests, imbued with optimism.
“If you want to shop smarter, read Shoptimism…an engaging book [that will] prepare you to venture into the retail minefield, armed against that most painful proof of purchase, buyer’s remorse.”
November 12, 2009: “7 Signs You’re a Shopaholic”
“[The] book helped me understand these feelings I am harboring. It delves deep into the American consumer culture with an ear for why people feel compelled to buy, and scrimp, and in my case, not want to spend any extra cash.”
November 27, 2009: The Perfect Gift, Defined”
“Provocative and enlightening…beautifully written, too.”
“Eisenberg merrily leads the reader through a swath of the retail universe, traipsing from Madison Avenue to megamalls to the enclaves of academia….”
“By casting light on the many factors that influence purchases, Shoptimism gives readers the chance to take control of their spending and do it more efficiently.”
